DATA PROTECTION POLICY / PRIVACY POLICY

Principles of personal data processing

Principal Elektrik s.r.o.,

with its registered office: Osadní 869/32, 17000 Prague, Czech Republic,

ID: 03402614, email: shop@pelek.eu, phone: + 420774242766 (hereinafter referred to as the Administrator)

for the sale of goods
through the online store managed by pelek.eu s
in the name Principal Elektrik s.r.o.

The protection of personal data is very important to us.
The purpose of this document is to familiarize you with all the information that affects
the processing of your personal data if you use the online store within
online store pelek.eu;. We recommend that you read this processing policy
Read personal data. If you have additional questions regarding
processing of your Personal data, please contact us by email shop@pelek.eu.

Definition. For greater clarity and orientation, they are in these
principles of personal data processing, the terms used in these principles are given
often repeat:

— Online store: online store
managed by an administrator named Principal
Elektrik

s.r.o through the online store pelek.eu;

— GDPR: Regulation of the European Parliament a
Council (EU) 2016/679;

— Personal data: any
information about the User, based on which they can be directly or indirectly identified
ho can be identified;

— User:natural person, w
to which the Personal data refers, this will most often be client or potential
client, also referred to as “you”;

— Processor: executes
Processing activities of personal data based on a contract or other permission for
administrator;

1. Basic data

Your personal data is being collected
through the online store pelek.eu; and/or directly by us. In both cases
we may be in the position of data controller. If your personal data is processed on
online store pelek.eu;, read their Personal Data Processing Policy (https://pelek.eu/cs/pages/privacy-policy-1).

We process the following personal data about you:

— first name and last name, contact information (e.g.
email, phone number), address;

— billing data and bank connection (data
necessary for accounting);

— the information you provide to us
as part of the communication with us (specifically this will be your questions and answers to
your questions, communication with you).

We do not process special categories of personal
data.

2. For what purpose do we process personal data and what is the reason for processing

2.1 Execution of contractual relations and
related legal obligations. The reason for processing Personal data
the performance of the purchase contract and related obligations (delivery of goods, management
accounting, handling complaints or if you exercise your right to
return of goods). We will process your first name and last name, contact information
(residence and delivery address, e-mail and phone), may also include others
billing information. Personal data is processed for the duration of the contract
connection and subsequently4 yearsafter its
end (here we are interested in retaining some personal data related to
purchase agreement for the purpose of protecting our interests). We have a legal obligation
archival accounting and tax documents. The retention period for this data may be up to 10
years from the end of the tax period during which the execution took place. If so
necessary for the purposes of delivery and payment, Personal data will be collected by us
transferred to an authorized transport company or authorized credit institution.

2.2Payment by card. If we
when you enter your payment card details, we do not have access to the full data. We know
only that you pay by card and the card data is processed by the recipients of this data,
who will process the payment on our behalf.

2.3 Execution
of the order. To process your order, we also cooperate with
other service providers (carriers and others) who assist us in the execution
concluded contracts. We share your data with these partners solely for the purpose of fulfilling
obligations from the purchase agreement.

2.4 Communication with
customer support, complaints or other inquiries. If you have contacted us, it means your
We process personal data based on your consent for the purposes of processing the request
or complaints. We can process the following personal data for you: first name, last name,
phone number, e-mail, information about your order. Closed questions and complaints
from customer support are regularly deleted, but no later than 4 years
processing of a request or complaint.

2.5Reviews. Our rating
customers are important to us. We will publish reviews if necessary
you give consent (you give a review for the given product or service). We can for you
we process the following personal data: first name, last name, email, order data. IN
in case of your explicit consent we will process both photos and personal data
data that is part of the review text. Reviews are embedded in the appeal
Your consent, but no later than 5 years.

2.6 Customer ratings. You can
share your shopping and rate individual products. For
evaluating your feedback regarding individual purchased goods
we may use other processors.

2.7 Legal obligations. Personal
we can transfer data to third parties other than the Processors listed below, if
required by law or in response to legal requirements of public authorities or
a requesting court in legal proceedings.

2.8 Age restrictions. In case
goods with age restrictions, we check whether you have reached
the required minimum age in accordance with applicable legal regulations. Behind this
for this purpose we use an identification service that allows us to verify your age.

2.9 Digital products. If
it is necessary to update goods with digital elements or digital products,
we process the data you entered when ordering.

3.Communications

3.1 Emails that may
we send. As part of the sale of our goods or services, we may send to customers
emails related to:

3.1.1
delivery notifications, updates on the delivery date

3.1.2
tax documents, invoices

3.1.3
providing a return label.

4.Processors

Your
Personal data may be transferred to our business partners (Processors) or
of other third parties, if required by law.

We use
only verified Processors with whom we have a written contract, and
which give us at least the same guarantees as we give to you. It is only about
Processors that are from the European Union, or from countries that have been
declared and recognized as safe, or from countries with which we have closed standards
contractual clauses in accordance with Article 46 of the GDPR and which provide your personal data
a comparable level of protection, as in the case of the use of GDPR and Czech laws
regulations. All our processors are bound by confidentiality obligations and
may not use the provided personal data for any purpose other than for which
we made them available in accordance with this policy.

— Carriers (see Article 2.1 Execution
contractual relations and related legal obligations):

Czech Post, PPL, DPD,
WEDO, Zazilkovna, Balikovna, GLS

— Processing of
orders (see Article 2.1 Execution of contractual relations and legal obligations with
related to it): Pelek.eu, BaseLinker

— Accounting (see Article 2.1 Execution
contractual relations and related legal obligations):

ABRA

5. What are your rights?

Where to contact us? Send us an email at shop@pelek.eu or
to the address of our central office.

When will we do it? We will respond to you no later than one month. If
the provision of information would jeopardize the privacy of other persons or the provision would be
disproportionate to the risks or costs of providing them, we may not do it
to be able to comply. In the case of a repeated request, the administrator will have the right to a copy
Personal data require a reasonable fee.

— Right of access. Confirmation,
whether we process your personal data. Information on the purposes of processing, categories
Personal data, recipients to whom they have been provided, processing time, o
existence

the right to request
by the administrator to exercise one of the rights listed below. The assumption is that they will not do it
the rights and freedoms of other persons are adversely affected.

— Right to rectification. Request rectification
inaccurate personal data.

— Right to erasure. If
there is no other reason for this data to be processed more than required by you
we delete or fully anonymize the data.

— Right to restrict processing. If
you believe that we are processing the data incorrectly – regardless of the reasons
processing or its extent, please let us know.

— Right to be informed about correction, deletion
or restrict processing. If you contact us with a request, we will do so
to inform you of the outcome, unless this is impossible (e.g., email address,
from which you wrote to us no longer works).

— Right to portability. We can
your data that you have provided to us in a structured and machine-readable format
format, provided at your request to another administrator.

— Right to object. If
we process your data for legitimate interest (e.g., sending a newsletter). Included is
to prove our legitimate interest, if we agree with you,
we will stop this processing.

— Right to withdraw consent. If
if you have changed your mind, please write to us. Processing related to marketing and
business goals can be canceled at any time.

— Automated individual
decision-making, including profiling. You have the right not to be subject to any
a decision based solely on automated processing, including
profiling that would have legal consequences for you or similarly significantly affects you
affected. We respect your rights, so we do not engage in profiling.

6.Conclusion

read
please also refer to the Personal Data Protection Declaration of the online store pelek.eu (https://pelek.eu/cs/pages/privacy-policy-1). In this document, you will find more information about
when the online store pelek.eu is the administrator of Personal Data and how your data
loading

These Policies
the processing of personal data can only be changed in writing. In case
any questions regarding our Personal Data Processing Policy at
please contact us at the email address shop@pelek.eu.

If you wish
if dissatisfied, you can submit an initiative or complaint to the Office for Protection at any time
personal data, based in Pplk. Sochora 727/27, 170 00 Prague 7 – Holešovice
(more at https://www.uoou.cz).